Tavanberg is a content agency specializing in editorial, social media and digital strategy with a focus on telling standout stories.
As journalists with extensive experience writing and editing for top-name websites, magazines and newspapers, we excel at asking the right questions and creating impactful content that resonates with readers.
We work in partnership with our clients (aka you!) to craft a powerful brand message that will appeal to target customers and align with sales and marketing goals. Then we put together a customized team of leading content creators to suit your specific needs.
Publishing quality content helps set your brand apart and keeps your company top of mind with the customers you care about.
That’s storytelling that gets you noticed.
Work history: Web editor at Best Health, senior editor at Yahoo!, researcher at Chatelaine.
Find her byline in: Flare, Today’s Parent, The Globe and Mail, Maclean’s, Canadian Business.
Specialties: Editorial strategy, video, e-newsletters, long-form journalism, turning topics into stories.
Favourite topics: Culture, small business and lifestyle.
Recently led: The launch of United Way’s editorial website and brand Local Love.
OH in the boardroom: “Is this on brand?”
Work history: Web editor at Canadian Living, senior web editor at Reader’s Digest, Russian-language instructor at the University of Toronto (no, really).
Find her byline in: CAA Magazine, The Globe and Mail, The San Francisco Chronicle, Food & Drink.
Specialties: Audience development, social media, digital storytelling, websites, editorial packaging.
Favourite topics: Travel, food and digital culture.
Recently led: A social media refresh for M&M Food Market.
OH in the boardroom: “Is that the best user experience?”
We’re brand builders, social media geeks and storytellers who know how to reach an audience.
Tell us what you want to achieve and leave the rest to us. We’ll assemble an A-team of creators who are experts in your subject matter to build and execute a content strategy that will bring you closer to your goals.
- Ideation, editorial calendars and story planning
- Custom magazines and websites
- Research and interviewing
- Recipe development, testing and editing
Writing and editing
- Feature stories
- Internal training materials
- French and English translation
- Style guides
- Multiple CMS platforms
- Site launches and relaunches
Strategy + training
- Competitive analysis
- Goal setting
- Content integration with marketing, advertising and PR
- Multiplatform campaigns
- Consumer trend reports
- Project management
- Conference presentations
- Demonstrations and technical training
- Planning and goal-setting
- Profile launches
- Competitive analyses
- Post creation
- Posting and monitoring
- Analytics reporting
- Instagram, Twitter, Facebook, Pinterest and other platforms
- Production coordination
- Scriptwriting and editing
- Videography and editing
- Shoot coordination and photography
- Photo editing and image sourcing
- Instagram photography and stop-motion
- Editorial content