Tavanberg: a content and social media agency in Toronto

Storytelling that gets you noticed.

About Tavanberg

Tavanberg is a content agency specializing in editorial, social media and digital strategy with a focus on telling standout stories.

As journalists with extensive experience writing and editing for top-name websites, magazines and newspapers, we excel at asking the right questions and creating impactful content that resonates with readers.

We work in partnership with our clients (aka you!) to craft a powerful brand message that will appeal to target customers and align with sales and marketing goals. Then we put together a customized team of leading content creators to suit your specific needs.

Publishing quality content helps set your brand apart and keeps your company top of mind with the customers you care about.

That’s storytelling that gets you noticed.

Jennifer Goldberg

Co-founder

Work history: Web editor at Best Health, senior editor at Yahoo!, researcher at Chatelaine.

Find her byline in: Flare, Today’s Parent, The Globe and Mail, Maclean’s, Canadian Business.

Specialties: Editorial strategy, video, e-newsletters, long-form journalism, turning topics into stories.

Favourite topics: Culture, small business and lifestyle.

Recently led: The launch of United Way’s editorial website and brand Local Love.

OH in the boardroom: “Is this on brand?”

Kat Tancock

Co-founder

Work history: Web editor at Canadian Living, senior web editor at Reader’s Digest, Russian-language instructor at the University of Toronto (no, really).

Find her byline in: CAA Magazine, The Globe and Mail, The San Francisco Chronicle, Food & Drink.

Specialties: Audience development, social media, digital storytelling, websites, editorial packaging.

Favourite topics: Travel, food and digital culture.

Recently led: A social media refresh for M&M Food Market.

OH in the boardroom: “Is that the best user experience?”

@tavanberg

In twenty-five years, how many readers will want a heavyweight linear narrative about a Dead White Male? How many publishers will support such a marathon? thewalrus.ca/the-future-of-…

Data shows people want serious long-form content — and brands need to take note tnw.to/pubtP via @TheNextWeb

"Consumers on Pinterest are open to ideas. We have found that unlike other platforms where consumers might approach it ‘in the moment’, the way they’re using Pinterest is with this planning mindset." marketingweek.com/2018/07/10/…

Looking for fantastic summer reads? Start with this list writer @MissStaceyMay created for our client @ReadLocalLove: locallove.ca/life/9-beach-r…

"Seeing that an idea is bad is like evaluating whether food is good to eat — you need to use all of your senses, as well as a healthy dose of historical knowledge and intuition." medium.com/the-idea/q-a-e…

Follow @tavanberg

Services

We’re brand builders, social media geeks and storytellers who know how to reach an audience.

Tell us what you want to achieve and leave the rest to us. We’ll assemble an A-team of creators who are experts in your subject matter to build and execute a content strategy that will bring you closer to your goals.