We're not your average agency.

As seasoned content experts with backgrounds in journalism, we work with clients in multiple industries: think food and beverage, finance, non-profit, health, travel and consumer goods. From social media posts and practical how-tos to white papers and in-depth investigative journalism, we strategize and create content that will best communicate brand messaging to target audiences. We source the top creatives in the business to build bespoke teams for each project, so our clients always have access to the right (and the most skilled) talent. Our specialty is blending the art of storytelling with the data-driven science of marketing to create high-quality content that people actually want to view, read and share.

Our model of working with top freelance talent lets us scale up and down easily. Our clients have the benefit of the personalized attention that comes from working one-on-one with writers and editors, as well as the flexibility, scalability and availability only an agency can provide.

We’re connected

We believe in creating custom, expert teams, rather than relying on a one-size-fits all formula. We access our network of leading freelance journalists and other creatives to assemble a project staff that fits your brand’s needs. Allow us to name-drop: Our contributors have worked with media brands like the Globe and Mail, the New York Times, CBC, Food & Drink, Chatelaine, Today’s Parent, enRoute, BuzzFeed, House and Home, Refinery29 and Canadian Business — to name a few.

We know how to tell a story

As journalists with bylines in almost every major consumer publication in Canada (and several overseas), we’re pros at researching, interviewing and finding the right narrative thread to grab people's interest.

We’re experts

We’re content creation experts with decades of collective experience. Our clients get personalized attention from senior team members at every stage of their projects.

We live for deadlines

Our clients stick with us for years because of our ability to pivot, adapt to changing goals and quickly respond to last-minute assignments.

We’re audience advocates

Our primary goal, in all the work we do, is to facilitate human connection between your brand and your audience. We make sure people will care about your message and stay engaged.


Every year, we donate to local charities and organizations working to strengthen our community, including Sistering, Red Door Family Shelter, Daily Bread Food Bank and Media Girlfriends. We also offer pro bono consulting services to non-profits looking for professional input on their content and digital-communications strategies. Get in touch if you’d like to discuss.


Primrose is a limited-edition magazine on branded content, produced by Tavanberg in partnership with Emblem. Contact us to receive the latest issue in the mail or visit 27primrose.com to download a digital version.