WHO WE ARE
Jennifer Goldberg Partner
Jennifer combines her 15+ years of editorial and marketing experience to create multiplatform content strategies that inspire audiences to engage and invest. She’s held editorial positions at Best Health, CBC and Chatelaine, and her byline has been featured in Flare, Canadian Business, Today’s Parent, Maclean’s, Reader’s Digest and the Globe and Mail. As a marketer, Jennifer has worked with brands in multiple industries, including finance, non-profit, health and wellness, food and drink and consumer goods. At Tavanberg, she specializes in content strategy and development. Under her direction, Tavanberg lead the launch of the Local Love brand for United Way Greater Toronto and developed a video strategy for The Beer Store.
Kat Tancock Co-founder, retired
As co-founder and partner for eight years, Kat led projects for clients including Sobeys, American Express, M&M Food Market, The Beer Store and Goodside (RBC Ventures), from writing and editing to social media strategy, SEO and audience development. She has now moved on from the content marketing world but stays in touch to cheer the Tavanberg team on in their endeavours.
Tina Anson Mine Managing Editor
Tina has been a freelance writer, editor and media consultant since 2015. She serves as managing editor for Tavanberg, and works collaboratively with editors, writers and design teams to create high-quality content for clients in the retail and non-profit sectors. Prior to 2015, she spent 15 years at Canadian Living magazine in a variety of roles, including copy chief, managing editor and executive editor of food and cookbooks. Her career has always been interesting — she’s worked on everything from a chile pepper cookbook to a craft blog to advertorials promoting men’s golf accessories. At Tavanberg, Tina focuses on content ideation, copywriting and editing, workflow management and internal communications.
Daniela Payne Senior Editor
Daniela has worked in digital media for 12 years and has been a freelance writer and editor since 2015. Prior to going freelance, she spent eight years at Canadian Living, where she served as the online food and health editor. She is a senior editor for Tavanberg, working closely with the internal team and clients to create high-quality editorial and social media content. Her main areas of focus are copywriting, editing, social media management and project management.
Amy Valm Social Lead
Specializing in lifestyle, advertorial and social media consulting, Amy’s expertise covers beauty and fashion, food, parenting, pop culture, tech and sustainable living. She is a creative, adaptable thinker who has worked with large brands such as Chatelaine, FLARE, ParentsCanada, The Food Network, Walmart Live Better and HuffPost. She worked for several years as an associate editor at Today’s Parent magazine, where she helped spearhead large-scale projects, such as the annual Toy Guides and the Mealtime app launch. Her sweet spots are writing witty display copy and captions, and coming up with fun packages and product roundups. At Tavanberg, Amy lends her conversational tone and social media expertise to a variety of client projects.
We enlist the skills of partner agencies to offer our clients a full suite of comprehensive solutions.
Emblem Erik Mohr, Creative Director
As an art director for more than 20 years, Erik has worked on titles including enRoute, GolfStyle, Fashion, Flare and Style Advisor. He has launched custom publications for Magazines Canada, Bell Canada, Investors Group, KPMG and MaRS Discovery District, and developed brand identities for United Way, Save the Children, Gourmet Food and Wine Expo and Ontario Home Builders’ Association. He is skilled at anticipating client needs and at matching visual aesthetics to brand identity. His work has received awards from the Society of Publication Designers, the Canadian National Magazine Awards Foundation, the Art Directors Club of Canada and Magazines du Québec.
Tru Inc. Aly Hemraj, CEO
The team at Tru are problem solvers, pure and simple. They deal in the business of big ideas and pride themselves on being a solutions consultancy that specializes in digital strategy, design and development. They build solutions that are relevant, resilient and connected to users. By continuously engaging with cultural, consumer and competitive inputs, they enable adaptability in an ever-evolving digital landscape. With a growing team of like-minded and creative individuals, TRU show no sign of slowing down, but rather taking lead. Their work shines bright and lives up to the expectation seen through their innovative app development and tools to support the industry.